SMS Marketing Built for Medical Practices

Yes. Miren Direct was built specifically for healthcare communication and is fully TCPA compliant. We enforce prior express written consent collection, automatic opt-out processing via STOP keyword, quiet hours restrictions, and full consent record archiving. The platform also includes encrypted connections and role-based access controls to keep your patient data secure. Your practice stays compliant without any manual effort.

TCPA regulations require prior express written consent before sending marketing text messages. Miren Direct makes this seamless by providing embeddable opt-in forms for your website, intake paperwork templates with SMS consent language, and keyword-based opt-in flows where patients text a word like JOIN to your number. Every consent record is timestamped, stored, and available for audit at any time.

The $197 per month plan includes up to 5,000 message segments per month, which covers the vast majority of single-location medical practices. Additional messages are billed at competitive per-segment rates. For multi-location practices or high-volume campaigns, we offer custom plans with volume pricing. There are no daily sending caps, though carrier throughput guidelines apply to maintain deliverability.

When your practice sends a message, the patient can reply directly from their native texting app. Their response appears instantly in your Miren Direct inbox, where any authorized team member can continue the conversation. Every message thread is tied to the patient contact record, so your entire team has full context. If Miren CRM is connected, the conversation also appears in the unified patient timeline alongside emails, calls, and appointment history.

Miren Direct is available as a standalone platform for $197 per month, which includes up to 5,000 message segments, unlimited contacts, all automation workflows, missed call text-back, and the full analytics dashboard. If you subscribe to any Miren website plan, Miren Direct is included at no additional cost. There are no long-term contracts, and you can cancel at any time.

Absolutely. Miren Direct works as a fully standalone SMS marketing platform for any medical practice, regardless of your website provider or CRM. You get the same secure infrastructure, automation engine, and analytics. That said, practices that connect Miren Direct with Miren CRM benefit from a unified patient record where texts, emails, calls, and appointments all live in one timeline.

When a patient calls your practice and the call goes unanswered, Miren Direct automatically sends a branded text message within seconds. The message acknowledges their call, lets them know you received it, and invites them to reply with their question or request. Your team is notified immediately, and the patient is captured as a lead in your pipeline. Practices using this feature recapture an average of 30 to 40 percent of calls that would have otherwise been lost.

Miren Direct sends a timed sequence of text reminders before each appointment, typically at seven days, one day, and one hour before the scheduled time. Patients confirm with a single keyword reply, and their confirmation status updates automatically in your scheduling system. Unconfirmed patients trigger an additional follow-up or can be flagged for your front desk to call. Practices using Miren Direct appointment reminders see no-show rates drop by 50 to 70 percent on average.